Category Archives: Advertising

Understanding the Misconceptions of Advertising

Being the Marketer

Marketers appeal to consumer’s emotions to give the consumer a connection to the product. It can be anywhere from  a good emotion, such as drinking a certain soda will make you be the life of the party, to a fear emotion of needing to purchase new tires before winter begins. Marketers like to appeal to consumer emotions because it gives the consumers a sense of entitlement to the product.

The Truth

Sometimes the underlying message about the product is a little unrealistic. People believe that making the purchase of that item will make their lives 10 times better. The truth is, marketers appeal to consumers in this way to make consumers buy their product.

For consumers not to be fooled, here is the top blog that I recommend to read about the common misconceptions about marketers and advertising.

7 Life Misconceptions Portrayed in Popular Television Advertisements

 Joshua Becker in this blog describes how television commercials relate to consumers with the underlying message. The misconceptions Becker talks about are:

1.Happiness being for sale.

Consumers are trying to sell an emotion with the product.

2.Self-confidence can be quickly found in the right purchase.

By purchasing the product, consumers will automatically feel better about themselves.

3.Youth culture represents the pinnacle of life’s seasons.          

Advertisers want to show that purchasing the product will bring out the consumers younger      years.

4.Sex is the ultimate goal.

Sex doesn’t sell.

5.To watch television is to experience life.

Enticing consumers to watch a certain television series, so they don’t miss out.

6.Adventure/ Respect is discovered in the right automobile.

Buying that certain automobile will not necessarily bring joy and live life on the edge,              especially with the car payments.

7.A website will solve your problems.

They will begin to help you on your problems, but the consumer will still have to put in effort.

These 7 misconceptions may be the first step to solving an issue that a consumer has, but it is not the definite answer. Marketers provide people with opportunity with their advertisements. What a marketer advertises, may not be the best option for the consumer. That is why marketers must develop a target market in order to have the most success for their product.

Read: 7 Misconceptions Portrayed in Popular Television Advertisements by  Joshua Becker

The Takeaway

What I have found with the misconceptions that Becker pointed out are all true. Consumers sometimes don’t fully grasp the concept about what the marketer is trying to get them to do. Consumers bounded rationality is too small to understand the in depth meaning the marketer is trying to portray. That is why to advertise to consumers, the marketer must know their target market. It will be easier to avoid misconceptions and confusion about the product by making the consumer do an action instead of telling them what the product may do for them in the short scheme of things.

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Image Credit: Photo by Marissa Cooper




What will Advertising Look Like in 100 Years? by Marissa Cooper


The answer is unknown, but it’s being driven by consumer behavior.

 Advertising Now

 Advertising is always changing due to society and how consumers look at the market. In the last 100 years some of the ways that advertising has changed has been through digitization, with the creation of television and the Internet. Television and the Internet have connected people emotionally through advertisements. Commercials are able to appeal to emotion through the use of sounds, such as music and sound effects. You are also able to see graphics that are associated with the sound and music to make consumers be able to have brand recognition when they hear the song or see the graphics of the commercial. Through the Internet, advertisements have become interactive. For example on Youtube, when a consumer is on the site, at times they have the opportunity to skip through the commercial if the product doesn’t interest them. This is known as voluntary exposure.

 The Future

Advertising has made so many advancements in the last 100 years that it is hard to create new ways to capture consumer’s attention. There are so many ads on websites and so many television commercials nowadays that consumer tend to block a lot of exposure to these advertisements out.

 My Guesses?

1.   Advertising will be more prevalent in our homes. And not just on the television and Internet, but on everyday appliances and products that we use.

2.  Advertising will also be more personalized.

Advertising in the Home

Already on products we buy there are advertisements for products to go along with products previously bought. For example, when I buy tea, there is a coupon for a dollar off my next purchase of tea. I believe that there will be more of this kind of advertising because marketers have already gotten their target market and know that with incentives they will keep their customers coming back.


Advertising will become more personalized because once a consumer will purchase a product, and there will be recommended products that come along with it. Marketers will know what the consumer will want before the consumer even knows that they want it because of purchasing habits. If consumers are brand loyal then products will be marketed more heavily to those consumers because they know that they will be able to keep those customers. These consumers will more likely to use word of mouth when recommending these new products because of their loyalty to the brand.

Read: Marketers are Confused Over Meaning and Focus of Brand Purpose by @adage

 The Take-Away

For advertising, I believe that the future is very bright. Since society is always changing, advertising will always be changing. Advertising is about finding consumer’s wants and needs. If you don’t adapt to those changing wants and needs, then consumers will start to turn away from products and start to adapt towards new ones. But advertisers know that change is of the essence and appealing to different demographics will help to make advancements in their advertising plan.

How do YOU think advertising will be in 100 years?

Image Credit: Photo by Marissa Cooper